Gaslamp Pet Parade

OVERVIEW

This holiday pet parade, hosted by the Gaslamp Quarter in San Diego, was the first event I managed as a full-time event producer. I was hired in late October, the event was in December, and the only thing that had really been done up to that point was getting the permit to close the streets. My two (also newly-hired) coworkers and I battled our panic and lack of precedence, and ended up with the most participants, the most media coverage, and the highest audience turnout of the event’s 16 year run! This taught me skills like signage production, budget management, sponsor management, and tactical media planning.

Website Link:

https://gaslamp.org/news/gaslamp-quarter-pet-parade/

Press:

https://sandiegomagazine.com/community-event/gaslamp-pet-parade-pups-in-the-pub-party/

https://dosd.com/events/2024/12/14/gaslamp-pet-parade-tickets

https://thesandiegosun.com/gaslamp-pet-parade-2024/

My Roles

  • Account management

  • Sponsor & partnership management

    • Coordinated with partners & sponsors to provide in-kind and monetary donations in exchange for company advertisement on signage

  • Budget management

  • Tactical media plan

    • Worked with local TV stations, radio stations, and San Diego influencers to increase event exposure

  • PR coordination

  • Outreach

  • Staffing

  • Signage plan & execution

  • Volunteer management

    • Directed 16 volunteers on registration & parade setup

    • Supplies procurement

    • Included awards for pets & marching bands, volunteer snacks, water jugs for dogs, misc. party items

  • On-site management